There is no denying the fact that social media is everywhere you turn. Companies use it to approach their target audience, people promote their views without much regulation and users are getting younger. But is social media really as helpful as we like to think?
Don't get us wrong, Instagram and Facebook definitely have a place in the day to day running of our business but who actually makes sure that what we post is truthful? All too often we come across people offering fitness advise, nutritional guidance and lifestyle tips without ANY qualifications to do so. The fitness industry is saturated with people misusing social media - you only need to use #fitness to see what people are up to: in the gym, taking a topless selfie, uploading their dinner, flexing their new muscles. Of course we upload pictures similar to the above but it is all in an attempt to motivate and inspire our followers. Not forgetting that both Sam and Ally are qualified in both fitness and nutrition (small details of course!)
What are the benefits of social media though?
Use these platforms to gain new ideas and inspiration for your day. There is nothing worse than repeating the same workout day in day out before eating the same bland lunch and dinner. The world is your oyster as such so maximise the positive posts that are out there. Of course, ensure that you are careful with whose advise you listen to - at the end of the day, it is not about the amount of followers they may have. More isn't always best.
Let us know your views about social media by commenting below. We would love to hear about your experiences and thoughts about the various platforms being used.